Marketing Communication Plan for Green and Black Organic Essay

selling Communication Plan for parkland and glowering perfect - Essay object lessonThe intention of this study is super C and Black organic as basically a premium priced coffee berry manufacturing confederacy founded in 1991 in United Kingdom by a couple named Craig Sams and Josephine Fairley. The name of the flaw Green and Black Organic is very meaningful. The Green in the brand name represents the organic attribute of the brand and Black represents the dark coffee tree which is basically the specialty and core product of the brand. The brand spread out and added Maya Gold to its product range in the year 1994 when the two founders of the Green and Black Organic met up with some Mayan smallholder farmers who planted cocoa trees and agreed to buy at a fair price. These cocoa beans were use to create the traditional flavor of Mayan chocolate drink. Green and Black Organic earned the UKs first-class honours degree Fair-trade mark as a result of Maya Gold. In the year 2005, Green and Black Organic was bought by Cadbury Plc. Kraft foods finally got hold of the troupe in the year 2010. The competition of the Green and Black Organic includes Toblerone, Lindt and Thorntons. Green and Black Organic has asked the A team role to come up with a Marketing Communication Plan to help it to not only sustain its market share but besides work to increase it. The marketing plan forget aim to create increased awareness nearly the brand so that consumers do not mind paying the extra pound. The A team agency has been provided with a budget of 750,000 pounds to develop a marketing plan for Green and Black Organic.... This paper will focus on marketing communication strategies, objectives and finally the plan proposed for Green and Black organic chocolate that aims to convert dark into rainbow. This proposal is prepared to be presented before an agency by Green and Black organic for illustrating their communication strategies they are thinking to opt. Companys Brief- Green and Black Organic Green and black organic is now owned by Cadbury, which has 30% of the total market share in London. The company was initially carrying out its operations individually, but later it came under the control of Cadbury. SWOT abridgment In order to assess the current and past performance of the company, SWOT analysis was carried out for the social occasion of analyzing strengths, weaknesses, opportunities and threats. Strength followers are the factors that made Green and Black organic a successful company in confectionary industry. Manufacturing chocolates from organic food. Dark chocolates prepared from 70% of cocoa beans. Operating under the name of Cadbury. Regarded as first manufacturers of chocolate from organic substance. Employment of good marketing activities as compared to those conducted by small brands. Weaknesses Following are the weaknesses of Green and Black organic Most of the people do not prefer have dark chocolates so this can result in red uction in sales volume. The size of the company is too small and so, it cannot extend its operation in areas outside the borders of London. As the name of the company does not specify anything related to chocolate, so people can misunderstand the name green and black organic. Opportunities Green and black can earn huge revenues if it focuses and avail following opportunities Manufacturing of chocolate butters and chocolate